Love wins all

Love wins all is the official music video for the corresponding release by IU, a k-pop solo artist under OTHER (debuted 2008, Tier S on the kpopdropz framework), originally published on 2024-01-24 through the 이지금 [IU Official] YouTube channel.

As of the last view-count snapshot indexed here, Love wins all has accumulated approximately 110 million views on YouTube — a meaningful indicator of the video's reach within the K-pop fandom and its crossover into general audiences.

Watch Love wins all on the official 이지금 [IU Official] YouTube channel — the canonical source that counts toward the video's official view total and serves the highest available quality. For international viewers, the official upload typically includes auto-generated subtitles plus official English-translated subtitles uploaded by the agency; switch the YouTube subtitle track in the video settings if you want to follow the lyrics in your preferred language.

For collectors, a music video doubles as a visual reference key. For IU specifically, the visual identity established in this video — including the color palette, styling, hair, and set design — typically reappears in the album's photocard concept photos, the photobook editorial, and on-stage music-show outfits. Comparing the styling, hairstyle, and color treatment in the video against a card is one of the most reliable ways to identify which photocard set it belongs to — especially for older or fan-printed cards whose back-side print may have faded or been mislabeled.