When was It's Me released?

It's Me was released on 2026-04-30.

Who released It's Me?

It's Me was released by ILLIT (BELIFT LAB) and published on the HYBE LABELS YouTube channel.

How many views does It's Me have?

As of the last snapshot indexed on kpopdropz, It's Me has approximately 90 million views on YouTube. The current count on YouTube may be higher.

Where can I watch the official It's Me video?

It's Me is available to watch on YouTube via the HYBE LABELS channel. The video is embedded on this page and a direct YouTube link is provided above the player.

Where can I find more videos from ILLIT?

Browse the full video library for ILLIT on the artist page, where music videos, performances, and behind-the-scenes content are organized by release era.

It's Me

Name: It's Me
Uploaded: 2026-04-30T00:00:00+09:00
Description: Title from MAMIHLAPINATAPAI 4th mini

MV · HYBE LABELS · 2026-04-30

▶ Open on YouTube ILLITHYBE LABELS~90M views

Title from MAMIHLAPINATAPAI 4th mini

About It's Me

It's Me is the official music video for the corresponding release by ILLIT, a k-pop group under BELIFT LAB (debuted 2024, Tier A on the kpopdropz framework), originally published on 2026-04-30 through the HYBE LABELS YouTube channel. Title from MAMIHLAPINATAPAI 4th mini

As of the last view-count snapshot indexed here, It's Me has accumulated approximately 90 million views on YouTube — a meaningful indicator of the video's reach within the K-pop fandom and its crossover into general audiences.

Viewer's guide: quality, subtitles, and official channel

Watch It's Me on the official HYBE LABELS YouTube channel — the canonical source that counts toward the video's official view total and serves the highest available quality. For international viewers, the official upload typically includes auto-generated subtitles plus official English-translated subtitles uploaded by the agency; switch the YouTube subtitle track in the video settings if you want to follow the lyrics in your preferred language.

How this video connects to the photocard era

For collectors, a music video doubles as a visual reference key. For ILLIT specifically, the visual identity established in this video — including the color palette, styling, hair, and set design — typically reappears in the album's photocard concept photos, the photobook editorial, and on-stage music-show outfits. Comparing the styling, hairstyle, and color treatment in the video against a card is one of the most reliable ways to identify which photocard set it belongs to — especially for older or fan-printed cards whose back-side print may have faded or been mislabeled.

Frequently asked questions

When was It's Me released?: It's Me was released on 2026-04-30.
Who released It's Me?: It's Me was released by ILLIT (BELIFT LAB) and published on the HYBE LABELS YouTube channel.
What type of video is It's Me?: It's Me is the official music video.
How many views does It's Me have?: As of the last snapshot indexed on kpopdropz, It's Me has approximately 90 million views on YouTube. The current count on YouTube may be higher.
Where can I watch the official It's Me video?: It's Me is available to watch on YouTube via the HYBE LABELS channel. The video is embedded on this page and a direct YouTube link is provided above the player.
Where can I find more videos from ILLIT?: Browse the full video library for ILLIT on the artist page, where music videos, performances, and behind-the-scenes content are organized by release era.