Lia

Lia (real name Jisu Choi) / 최지수 is a member of ITZY, a k-pop group debuted in 2019 under JYP, born in 2000. Their position in the group is main vocalist, a role that typically shapes how their photocards and stage presence are framed across album promotions.

As part of ITZY, Lia has been featured across the act's 7 years of release history, with member-specific photocards and concept visuals issued for each comeback. MIDZY typically collect across multiple album versions to complete a single member's photocard set, since each retailer (Ktown4u, Music Plant, Weverse Shop, Korean shop POBs) usually offers a distinct exclusive card per release cycle.

Lia is currently primarily known for group activities; solo or sub-unit work has not been indexed here at this time.

Building a Lia photocard collection at any meaningful scale requires understanding two things at once: the structural rarity of K-pop photocards in general, and the specific market dynamics around ITZY as an act that delivers strong domestic chart performance and a fast-growing international fandom. The structural side is the same for every K-pop collector — standard cards (one per album opening, member assignment varies by version), retailer pre-order benefit cards (POBs from Ktown4u, Music Plant, Weverse Shop, Soundwave, Apple Music, plus rotating Korean partners), Korea-only Lucky Draw cards (sealed-box randomized pulls at Korean offline shops), and event-driven cards (fansign attendance, pop-up store exclusives, broadcast event cards). The act-specific side, however, is where the real collector knowledge lives.

For Lia cards specifically, the most important variable is per-era visual identity. ITZY's comeback eras typically split visual concepts across members so that each member has a "concept lane" within an album — a specific styling, hairstyle, color palette, and photo direction. Cards that align with the most photographed or most on-brand era for Lia tend to retain the highest secondary-market value over time, while cards from transitional or off-concept eras often trade at significant discounts to peak-era equivalents. Watching the music video for an album you are considering buying is the fastest way to gauge which version's photocards will most appeal to your collecting taste.

From a market-mechanics standpoint, Lia cards trade on a few key signals: era significance (debut-era and Lucky Draw cards typically command the highest premiums), card type (fansign and event-exclusive cards are rarer than standard or POB cards), and member visibility within the comeback (cover-card members and music-video-centered members typically hold higher prices than members who were rotated to backline positions for that particular era). For collectors playing a longer game, the most asymmetric value historically comes from buying mint-condition early-era cards before the act's tier-level visibility increases — once a group ascends from Tier B to Tier A or from Tier A to Tier S, the entire back catalog gets re-priced upward, and the cards bought during the lower-tier window become disproportionately valuable.

Lia's photocards are produced across the same four-channel structure as the rest of ITZY: standard album versions (one card per opening, member assignment varies by version), retailer-exclusive POBs (Ktown4u, Music Plant, Weverse Shop, Soundwave, Apple Music, plus rotating partners), Korea-only fansign and lucky-draw cards, and event-specific cards from showcases or pop-ups. The completionist target for a single member set in any given comeback typically falls between 8 and 30 distinct cards depending on how many retailers carried that release.

Secondary market value for Lia cards is driven by three factors: (1) which era the card is from — debut-era cards and Lucky Draw cards tend to hold the highest premiums, (2) rarity within the print run — fansign cards and event cards are typically rarer than standard POBs, and (3) condition — high-grade (mint, no edge wear, no surface marks) examples can command 3–10× the price of moderately played copies. When buying Lia cards on the secondary market, always insist on clear back-side photos, edge close-ups, and a held-card video before payment.